Search Marketing Strategy (SEM) is the best way of getting your products and services seen by people who want to buy them. To make Search Engine Marketing successful, it requires healthy involvement of the IT department and owner of the website.
Many people want to run their website but how many of them ask for Search Engine Optimization. Almost every web design company said that they “do SEO ”, how do you know whether they really know about SEO or not.
You cannot learn SEO just by attending an-hour seminar or by reading an article. If you want to be expert in SEO, you need to know the theory and continuous practice of SEO.
If a web designer or SEO Company ends the discussion immediately after adding Meta tags and description, you need another SEO specialist.

What Google Wants.

Website promotion requires lot of text. Your website should have at least 500 words per page. Today Google search is used by most of the people, so it is the only search engine that matters for SEO purpose.
Tip: If you optimize your website for Google, you could rest assured that your website is well-optimized for other major search engines as well.

How to increase the page rank of the website?

Google Page rank is based on back links. Back links are Links that direct the users from another website to your website. Google PageRank (PR) is a free tool that rates the importance and relevance by assigning a weighing of 0 –10 to a web page. It is a testimonial by Google that lets viewers on your website knows how important a webpage is. According to Google, a web page with a Page Rank of 10/10 is very important and a web page with a PageRank of 0/10 is not very important.

Here are few points to increase the pagerank of your website.

1. Lightweight pages

Your website should have very little code and ample text.

2. Join Forums

Forums are one of the best ways to achieve back links to your website. So, you must join as many forums as possible and make valuable contributions to them. All forums allow you to add signature and your contribution on the forum will help you win the confidence of viewers. You could add the link of your website in your signature to the forum.

3. Links from directories

Submit the URL of your website in various relevant directories. These directories increase the chances of being listed on popular search engines like Google and Yahoo.

4. Create XML Sitemap

Sites with many pages should feature a specially constructed XML sitemap so that the search engine does not need to discover every page by following links.

5. Write & Publish articles

Knowledgeable articles are a sure-shot way to improve traffic flow on your website. Adding signature in the article will bring more traffic from article submission directories.

6. Other Methods

Talk to your friends and relatives and get some links that direct traffic to your website. (To check the number of links that Google has on a particular file, type out “link: www.yoursite.com” without the quotes in Google and check that there is only one search result for the link (and it is from your own website).

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